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CCTA makes its case for the removal of customer winback restrictions

Broadcast | June 30, 2003

The Canadian Cable Television Association (CCTA) has once again argued for changes to winback rules that prohibit incumbent cable companies from direct marketing customers who have notified them of their intention to cancel their basic cable service. The cable industry stated its case in a June 9 filing to the CRTC (Broadcasting Public Notice 2003-21). Below is an edited excerpt of the submission. The full submission can be found here.

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