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Consider high-end web sites carefully for value, warns new media report

News | 07/24/2003 4:00 am EDT

Independent producers should be careful about building too-rich web sites for broadcasters, according to the author of a new report commissioned by the Bell Broadcast and New Media Fund (Bell Fund). Industry veteran Catherine Warren tells Canadian NEW MEDIA that producers, broadcasters, advertisers and others have been convinced of the value of television-related web properties, but the industry as a whole is still struggling to understand how innovative sites need to be to add value.

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