Carolyn Meacher has been appointed VP marketing of Rogers Wireless Inc. In this role, Meacher will be responsible for the marketing communications team and will oversee development of all advertising, media, packaging, retail collateral, point-of-purchase and sponsorships for the company. Most recently, she was senior VP and managing partner of BBDO Canada. Prior to joining BBDO, Meacher spent three years at Key Publishers Company Ltd. where she held the positions of executive VP of Key Publishers and president of Key Media Interactive.