The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. Ontario government officials were understandably reluctant to return calls we made to inquire about the closure of SMART Toronto’s innovation lab. It seems the Ministry of Enterprise, Opportunity and Innovation hasn’t been able to catch a break in years when it comes to new media. At the end of the day, whatever undisclosed dollars were actually spent by SMART on its march to merger have resulted in little if anything to show by way of progress in the sector. There are those who argue it was good money thrown after bad to support SMART in the aftermath of Liberty Village’s failure. Efforts to create a cohesive strategy to promote the province’s offerings have come to naught and it’s just too easy to point out that Quebec, through a strong trade association with significant project funding has been far more successful. News that Electronic Arts is opening shop in Montreal must be a dagger through the heart of MEOI officials who see the same potential for a games cluster in southern Ontario. While Toronto’s new media community comes to grips with the acquisition of SMART by the CATAAlliance, we hope the province might be persuaded to take one more stand at the plate. Only Queen’s Park truly has an interest in seeing a strong multimedia industry grow in Ontario. CATA has been a historically strong voice for technology on Parliament Hill, but the feds have many other regions to watch out for. Electronic Arts, as our article in this issue points out, is already casting its eyes toward Toronto’s colleges for talent. Montreal is Canada’s most vibrant, sexy, cultural centre and many would give their eye-teeth to work there in an industry that makes as good a use of its creative talents as gaming and related services. If steps aren’t taken soon, we can count on a brain drain from Ontario where the Tories have demonstrated little in the way of real commitment to multimedia and interactive media.