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Third-party content aggregators key to SMS campaigns, says carrier

News | 08/28/2003 4:00 am EDT

Companies not already using wireless SMS messaging to market their brands are missing a huge opportunity, say marketing experts, though small content players are cautioned not to expect any great help from wireless carriers. Production houses that want to exploit text messaging as a marketing tool should consider approaching one of Canada’s half dozen or so wireless content aggregators to help them negotiate a tricky path to users’ handsets.

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