Toronto’s New Media Business Alliance (NMBA) has found itself in the spotlight after being elected late last month to represent the sector on funding matters at a hastily organized meeting of new media producers. Reacting to the crisis of cuts to the Bell Broadcast and New Media Fund (CNM, July 24/03), about 20 representatives of different new media stakeholders gathered at the premises of SNAP Media on July 29 to determine their response. While many have written off cuts to the Bell Fund as a lost cause, all have agreed to work toward stronger Telefilm Canada funding through a concerted public relations and marketing strategy, spearheaded by the NMBA.