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Rogers to boost SMS office staff as carrier scrambles to meet demand

News | 09/09/2003 4:00 am EDT
Rogers Wireless Inc. says it will bolster its back-end office staff to deal with mounting demand for short messaging service (SMS)-based marketing campaigns. As the number of SMS users increases by nearly 25% each quarter, Rogers VP John Boynton told a recent conference on mobile marketing that the company is struggling to keep potential customers on top of growth in the industry, and to meet demand for co-branded campaigns between the carrier and other companies.

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