The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports.It’s time for the CRTC to come out with a framework for interactive television and finalize the process it has undertaken to determine which iTV content is program-related and should be subject to mandatory carriage rules.   The distributors continue to argue for a moratorium on iTV regulation and claim that interactivity won’t flourish if too many conditions have to be met when it is developing. The cable industry maintains that since it is still early days no new regulations should be implemented. Instead, it argues that existing rules against undue preference in broadcasting and telecommunications are sufficient to protect iTV players. Yet, now that Pelmorex has taken the "undue preference" route in a complaint regarding its inability to offer iTV features to Bell ExpressVu’s subscribers, the satellite TV distributor tells the CRTC that the complaint is premature. After all, Bell ExpressVu says, the commission hasn’t finished its proceeding to determine to what extent distributors must carry, at no cost to the programmer, iTV content. Pelmorex may have hung itself with its own rope. It pushed for iTV regulation and started the CRTC down that road. Now that it has attempted to use the "undue preference" route, the distributor is telling it to wait until those rules are released. Since it has started the process on iTV, it is now imperative that the CRTC conclude it as quickly as possible. If it determines, as the cable industry contends, that current "undue preference" rules are sufficient at this stage, then it can proceed with the Pelmorex complaint. On the other hand, it may come out with more specific criteria for determining what iTV content is program-related and must be passed through by the distributor. If so, it can use that criteria to determine whether Pelmorex’s local weather reports qualify to be passed through without charge. Otherwise, distributors will continue to have the upper hand in gatekeeping iTV content. Many Category 2 digital channels have already had to sign away iTV rights and revenues to distributors for the right to be carried. This is an area where the CRTC has a definite role to play.