Canadians enthusiastically endorse the concepts of Do Not Call and Do Not Spam lists, according to new research from Decima Research Inc. But the data also show that they don’t want to pay for it. Those are two key findings from a survey done by Decima Research last month for Decima Publishing Inc. Decima interviewed more than 2,000 adult Canadians across the country to gauge their views on the creation of Do Not Call and Do Not Spam lists. The CRTC is reportedly examining whether to create a mandatory Do Not Call list to replace an existing voluntary list run by the telemarketing industry. A national Do Not Call list went into effect earlier this month in the U.S. amid legal hurdles (NL Update, Oct. 6/03). When asked their level of agreement with the statement "The federal government should institute a national Do Not Call list that would forbid telemarketers, which does not include market research companies, from phoning people on the list," 75% either agree completely or agree somewhat while 16% disagree completely or somewhat. Only 8% neither agree nor disagree. Support is strong across all regions and age groups, and between men and women and among anglophones and francophones. Decima also asked respondents whether they concurred with the statement "The federal government should institute a national Do Not Spam list that would forbid people and businesses from sending advertising and other marketing messages via email to people on the list." Nearly 73% of those asked agree and 17% disagree with the statement. Seven percent neither agree nor disagree. As with the Do Not Call question, support for an anti-spam list is strong across all representative groups. While Canadians want both lists established, they become skittish when it comes to paying for them. When asked, "How much would you be willing to pay to be included on a Do Not Call or Do Not Spam list?" 60% reply, "nothing." Of those willing to pay, the most popular option is $2-5 per month, with 14% selecting that price range. Nearly one in 10 (8%) choose $1-2 per month, 7% opt for $1 per month, and 6% say less than $1 monthly. Only 4% are willing to pay more than $5 each month. The survey was conducted between September 12 and 22 through the Decima teleVox, a national omnibus telephone survey conducted monthly by Decima Research. Results of the survey are based on a sample of 2,018 adult Canadians and are accurate to within +/- 2.2%, 19 times out of 20. What do our readers think? Decima Reader Poll, October 2003Respondents to the latest Decima Publishing online poll were asked to agree or disagree with the statement: "The federal government should institute a national Do Not Spam list that would forbid people and businesses from sending advertising and other marketing messages via email to people on the list." In this unscientific survey, the vast majority agreed completely or somewhat while only 12% disagreed with the proposition.