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Access to more Hollywood-type content key to driving VOD penetration: Decima

News | 10/16/2003 4:00 am EDT

Access to more Hollywood-type programming is a key to achieving higher penetration of video-on-demand (VOD), concludes a soon-to-be-released consumer research report from Decima Publishing Inc. and Decima Research Inc. "Canadian cable operators have only recently begun to sign VOD content deals with major Hollywood studios. Decima believes more agreements will have to be inked for VOD to achieve greater consumer takeup," reads The DIGITAL DOMAIN: Consumer Attitudes on Digital Television Services, Benefits and Features in Canada. Another major factor affecting the penetration rates of VOD is the release window for VOD product, numerous cable operators have told Canadian Communications Reports.

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