The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. It’s time for the CRTC to come out with a framework for interactive television (iTV). The commission has already surveyed the iTV field, and it’s now time for it to officially announce if it intends to take a more laissez-faire market approach or go by a rules-based framework. The iTV market is at a point in its development where players need to know under what conditions they can expect to build their business case for iTV content. Bell ExpressVu is pressing ahead with iTV (see article in this issue). It is using content from TSN, which has the same parent company. Moving ahead is simple in ExpressVu’s case because it’s all in the family. The direct-to-home satellite TV distributor has stated that it is willing to partner with broadcasters in offering other iTV services. But other broadcasters hesitate to move ahead, because they would prefer greater control over their iTV applications. They would like to see a CRTC framework developed that would require distributors to pass-through program-related content. The CRTC has begun a process to determine what constitutes program-related iTV content (CCR, Nov. 7/02, Oct. 24/02). Comments on the process were due at the end of last year. As we approach the one year mark since the process was initiated, the CRTC has released no policies on iTV. It owes it to the broadcast industry to do so sooner than later. Otherwise, the production of Canadian iTV will stagnate. Right now, iTV content producers find themselves in limbo. They are holding off on partnering with distributors in hopes of a better deal – a policy in which the commission mandates the passing through of program-related iTV content. The CRTC must make a decision on which route it wants to take. If it chooses a market-driven approach, then iTV developers will know that they have to get on with partnering with distributors. If it decides for a more regulated approach, then the bargaining shoe will be on their feet in negotiations with distributors. The present policy limbo is unfairly putting those broadcasters and iTV producers who don’t have distributor connections at a disadvantage.