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Bell Wireless Alliance key to MTS Mobility’s competitiveness in Canadian market

News | 10/21/2003 4:00 am EDT

The former head of MTS Mobility says that membership in the Bell Wireless Alliance (BWA) is key to the company’s future competitiveness in Canada’s wireless telecommunications market. Roger Ballance, executive VP of marketing and sales and chief marketing officer for MTS Communications Inc., tells Report on Wireless that being part of the BWA helps the company deal with some of the challenges of being a regional wireless player.

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