|The new and much-heralded Puretracks music service likely only has a matter of months before American entrants begin competing in earnest for Canadian customers, say company executives, and government support could be the key to helping the business survive. In candid interviews with Canadian NEW MEDIA, Graham Henderson, VP of new media for Universal Music Canada – a significant investor in Puretracks – and Alistair Mitchell, CEO of Moontaxi Media Inc., which provides the service, say they expect and welcome U.S. competition, but the opportunity exists now for Ottawa to step up to the plate to help ensure a Canadian presence in the market.
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