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SMS trial on Global bodes well for future polling applications by Dominion Institute

News | 10/22/2003 4:00 am EDT

The head of the Dominion Institute says a recent experiment in using broadcast and wireless platforms to inform Canadians about foreign policy and solicit their views was successful enough to continue through new initiatives. On September 10, the non-profit educational body broadcast its Foreign Fields documentary, including short messaging service (SMS) polling to solicit feedback from viewers in real time. The test, with participation from several partners to make the project technically feasible, was determined a success. Now the Dominion Institute is in discussions with Global Television about an encore presentation, this time surrounding the upcoming federal election.

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