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Sponsorship one potential funding alternative for BookTelevision: CHUM

News | 11/28/2003 5:00 am EST

A manager of several CHUM Ltd. specialty television channels says that BookTelevision: The Channel may have to look to alternative revenue sources other than subscriber and traditional advertising revenue to produce content for the channel devoted to books and reading. During a case study of the Category 1 digital specialty channel at the recent World Congress of Arts Producers and Performance in Ottawa, David Kines, who oversees CHUM’s MuchMusic and MuchMoreMusic , suggested that the channel may have to go with an alternative funding model, such as corporate sponsorships.

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