Home Page Regulatory Telecom Broadcast Court People Archives About Us GET FREE NEWS UPDATES
Advertising Subscribe Reuse & Permissions
The Hill Times Parliament Now The Lobby Monitor HTCareers
Subscribe Login Free Trial

Sponsorship one potential funding alternative for BookTelevision: CHUM

Broadcast | November 28, 2003

A manager of several CHUM Ltd. specialty television channels says that BookTelevision: The Channel may have to look to alternative revenue sources other than subscriber and traditional advertising revenue to produce content for the channel devoted to books and reading. During a case study of the Category 1 digital specialty channel at the recent World Congress of Arts Producers and Performance in Ottawa, David Kines, who oversees CHUM’s MuchMusic and MuchMoreMusic , suggested that the channel may have to go with an alternative funding model, such as corporate sponsorships.

This content is available to wirereport.ca subscribers

Already a subscriber? Sign in here

Unlock all the Canadian telecom, broadcasting and digital media news you need.

Take a free trial or subscribe to The Wire Report now.

FREE TRIAL

Two weeks of free access to thewirereport.ca and our exclusive newsletters.

Register for free

* Required

SUBSCRIBE

Unlimited access to thewirereport.ca and our exlusive newsletters.

Continue

* Required