The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. Canadian broadcasters must back up claims that they want to support Canadian TV drama by not only better scheduling it but also paying more for it. The broadcasters argue that they need increased government support to produce Canadian drama, which loses money, particularly given increasingly fragmented audiences. In making this plea, the broadcasters conveniently ignore the many protections that the regulator provides that enable them to generate profits for their shareholders.   With these protections generating big dollars, private broadcasters should support the production and scheduling of Canadian TV drama as a cost of doing business. Sure, the private broadcasters produce other Canadian content, such as news and magazine programming, but they shouldn’t balk at having to allocate a percentage of their revenues to Canadian drama and to schedule it at times when it will be watched. Cable and satellite TV distributors must allocate a proportion of their revenues to the CTF in support of production. The specialty channels have spending requirements. Viewers support Canadian TV programming not only through their tax dollars going to the CTF, but a portion of their cable and satellite TV subscriber fees also end up in the fund. It is time now for the CRTC to impose some requirements on the private broadcasters. After all, regulatory protections allow them to generate profit from airing U.S. hits on their conventional and specialty channels. Why should taxpayers be left to fill the gap in what it costs private broadcasters to produce Canadian programming and what it can generate? Canadian broadcasters already pay significantly lower licence fees than their counterparts in the United States and the United Kingdom, and the specialty channels include top-up fees (i.e., taxpayers’ money) in their expenditures toward Canadian TV programming. They also lobbied successfully to change CTF rules so that the public broadcaster is no longer entitled to 50% of the pot. It’s time that private broadcasters support more Canadian TV drama from their pocketbooks.