A story in the National Post today confirms that telco and ISP Telus Corp. has established a partnership with the music download service Puretracks.com, as reported by Canadian NEW MEDIA in October (CNM, Oct. 22/03). Telus did not provide further details, but the service on MyTelus.com is operational. Puretracks is operated by Toronto-based Moon Taxi Media. Moon Taxi president Alistair Mitchell has told CNM that he will be seeking other such deals in the near future for white label service provision. Deals such as these will be crucial to tie up the Canadian market before entry by deep-pocketed services such as Apple Corp.’s iTunes offering.
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