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Bill Craig to use interactivity to revamp struggling PrideVision specialty channel

News | 12/19/2003 5:00 am EST
The maverick broadcaster who used the Internet to upend traditional delivery models is now turning his attention to the digital specialty television world with a plan to rejuvenate the ailing PrideVision TV channel. Bill Craig has purchased 90% of the channel from Headline Media Group Inc. for $2.6 million, and hopes to turn its fortunes around by renegotiating existing distribution contracts and introducing new interactivity to help build community loyalty.

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