|A former employee of iLoveTV Entertainment Inc. has broken away from his former shop to sound out the market for a synchronized interactive television technology he developed for the firm. Mike Church, formerly iLoveTV’s chief technology officer, has formed his own company, Desktopbox Inc., to sell the platform that was previously iLoveTV’s claim to fame. The breakup has been amicable, say both parties, and Church hopes better marketing and pricing will result in improved sales for the product.
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