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ITV to gain popular acceptance when Internet links established: Fortner

News | 12/19/2003 5:00 am EST
Interactive television (ITV) won’t become mainstream until the various links in the chain open the technology up to the broader Internet world, says Ryerson University’s Brad Fortner, a long-time practitioner in the field. At an ITV-themed lunch and learn in Toronto on December 12 organized by the New Media Business Alliance, Fortner broke with fellow panelists Glenn Purkis of satellite TV provider Bell ExpressVu LP and producer Barbara Jones, owner of Sailor Moon Productions, to argue that the true promise of ITV lies in a broadcaster path to multiple-networked devices in the home – a different vision from the gated model set out by Bell ExpressVu’s representative.

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