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CCTA continues to push for right to carry HDNet, Discovery HD to boost high def

News | 01/15/2004 5:00 am EST

The Canadian Cable Television Association (CCTA) continues to believe that the addition of two U.S. high-definition (HD) services are needed to boost viewership to the new technology, despite the fact that more and more Canadian broadcasters are beginning to offer HD programming. CCTA acting president Michael Hennessy says that the CRTC should immediately consider the organization’s application to add HDNet and Discovery HD Theatre because they offer high-definition programming 24 hours a day, seven days a week. He further notes that the impact of adding the two U.S. high-definition channels would be minimal since they are non-competitive with existing Canadian services that could convert to HD programming and that the HD audience size is not significant at this moment.

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