The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports.Among the recent winners of Telefilm Canada’s Canada New Media Fund financial help, no fewer than four of the winning projects were for console-based game products. In this issue, we feature the Trapeze Media offering, and as this edition goes to bed, we spoke with Breakthrough Films about its proposal. Clearly, console-based gaming is emerging as a key theme in 2004, and policy-makers are faced now with the challenge of how to help the sector.  Console games represent the promise of marketing that makes money for producers who tie games in to their popular televison properties. There is a voracious appetite for titles, especially in the unclaimed turf of kids television programming. Canadians, who we have long argued are the best in the world at producing compelling children’s content for the television screen, are in an enviable position to begin making inroads into the console market. A successful television property should be a surefire way to sell game titles. Unfortunately, the federal government appears paralyzed on cultural matters right now, and it’s no slam dunk that the Telefilm fund will even survive in a form close to what it currently is.  If policy-makers are looking for the right funding formula, they could do worse than create a new fund without touching the old, with at least half the old fund’s resources, dedicated to games. It will be important not to hive off from the existing fund, which creates a model for the creation of important content when there is no commercial market. But, the need for games funding is clear. Canadian kids TV properties will be better-funded with better quality content and with larger audience reach when a positive feedback cycle is established between the broadcast and gaming platforms. Culturally, we’ll be better off if developers are afforded every opportunity to begin developing those properties. Unfortunately, the cynic would probably be right to worry that new money won’t be forthcoming until at least this fall. It won’t be too late by then, not by far. But, the sooner discussions begin to wring some coin from what looks to be a tight-fisted new government, the better.