The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports.In renewing the licences of 22 specialty television channels originally granted in 1996, the CRTC has taken the right approach to Canadian content. It is encouraging and requiring broadcasters to spend more on Canadian programming through increased expenditure requirements for the most profitable channels, allowing some to expand into drama provided that it be homegrown, and requiring that any additional revenues derived from wholesale rate increases go toward new programming initiatives (see article on pages 1, 2 and 4).  Decisions like these bode well for the commission’s ongoing review of Canadian drama, and hopefully indicate that it will not rely exclusively on broadcaster "incentives" to give the genre a boost in the arm as suggested in the Trina McQueen report. The regulator must continue on this path and incorporate an approach that requires broadcasters to spend specific amounts on Canadian content in its dealings with over-the-air broadcasters as well. The commission’s 1999 TV policy, which eliminated those expenditures for the large conventional networks, has clearly not had its intended effect. As a result, the CRTC should consider increasing or putting tighter constraints on conventional networks to air a minimum of eight hours of Canadian programming during peak viewing hours. With shareholders to answer to, the private networks are likely to spend as little as they can get away with on Canadian programming in the absence of expenditure requirements. Despite the protests of the broadcasters, it is time to set in motion a process that will lead to changes to the 1999 TV policy. Only the Canadian Broadcasting Corp.’s main network has "Canadianized" its schedule. The private networks continue to be largely outlets for the retransmission of hit American shows. It is time that changed, and this is one area where the CRTC has a role to play.