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Ringtone store represents new relationship between content providers, cellcos: CHUM

News | 02/06/2004 5:00 am EST

A deal between the three largest Canadian cell phone providers and CHUM Television Interactive to put a MuchMusic-branded store on mobile devices seems to signal a new approach by the previously guarded cellcos towards working with content partners. On January 27, CHUM announced a partnership between itself, TELUS Mobility, Bell Mobility and Rogers AT&T Wireless to sell ringtones via the shop.muchmusic.com wireless web store.

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