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Trapeze confirms interactive television work with CTV on Canadian Idol 2

News | 02/06/2004 5:00 am EST

Toronto-based Trapeze Media hopes to bring advanced interactive features to the second season of Canadian Idol – something it was unable to do for the show’s debut season because discussions last year with broadcaster CTV Inc. were abruptly terminated. But talks between the two companies have resumed, and with the show’s first season generating blockbuster audience figures, Trapeze’s Michael Kasprow says the broadcaster appears more motivated to take a risk on ITV content that goes beyond the single SMS voting application developed in conjunction with the first season.

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