ROW Short Takes
News | 02/10/2004 5:00 am EST
Rogers Wireless hypes winter sports with mobile trivia
Rogers Wireless Inc. has embarked on a cross country tour in conjunction with sports product company K2 visiting the country’s hottest ski resorts to preview Warren Miller’s latest extreme ski and snowboard film. The two companies will also launch the K2 Snowslam winter sport text trivia and download contest. The project will reward customers with a gift-with-purchase at participating retailers. At each stop on the tour to college and university campuses, students will be given the opportunity to trial one of Rogers’ new colour phones. In other Rogers Wireless news, the company has inked a distribution agreement with Gameloft to provide its subscribers access to the complement of Gameloft games. Gulo’s Tale, Rail Rider, Earth Vision and Planet Zero are just some of the titles available.