The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. The Canadian Satellite Users Association (CSUA) deserves credit for hosting an informative and forward-looking conference February 2-3 in Toronto. Entitled "Reality Bytes," it focused on the digital rollout and high-definition (HD) content. The speakers were drawn from Canada and overseas, and from a wide gamut of the industry, including broadcasters, distributors, manufacturers and the regulator. The sessions were focused, provided up-to-date statistics, centred on topical concerns and were focused. The first day in particular, which featured sessions on a digital deployment update, high-definition carriage and interactivity, were thought provoking and at times controversial, particularly around the issue of plug and play (see article in this issue).  The second day was less compelling. But the session on consumer technology, which included manufacturers showcasing their latest gadgets and providing a look at the future, deserves special mention. Consumers in Japan, for example, will soon be able to download programming from Japanese broadcasters and watch it anywhere in the world on their cell phone. To mark its 10th annual conference, the CSUA also opened most sessions with taped comments from industry experts. The wrap-up video showing people on the street answering questions, such as what is digital or what is a PVR, was a light way to end the conference. The answers given were sometimes downright funny. But it also illustrated that the broadcast and distribution industry has a long way to go in educating the general public about the digital era. After the disappointing conference a few months ago mounted by the Canadian Association of Broadcasters (CAB), the CSUA should be praised for its efforts. It was a smaller conference than that of the CAB, but it was more focused, more informative and livelier.