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Low-budget programming running counter to mainstream has its place

News | 02/13/2004 5:00 am EST

Bureaucratic hassles and the increasing difficulty level of producing high-end television left some producers singing the praises of reality TV and other low-budget programming at a recent conference. "Cheaper programming is great because you can make it. It becomes a way of life," said Steve Levitan, president and CEO of Toronto-based Protocol Entertainment Inc. "You buy cheap suits, you buy no-name at the grocery store and get cheap haircuts. You start to embrace it. I think that what is extremely important is that just because the budgets are bigger doesn’t mean that the programming is better."

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