The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports.With the renewed talk in recent days about privatization of the country’s public broadcasters, it’s difficult not to think in the new media industry about the impact such a move would have on the sector. The CBC and TVOntario have been a strong force in Canada for the adoption of interactive content as an integral part of broadcasting, and public-sector dollars have been behind some of the best digital content from some of the best and brightest producers around. Apparently, many Canadians agree, according to a CBC official interviewed for the story on the Mother Corp. in this issue of Canadian NEW MEDIA.  Whether news and sports, kids programming, or the uniquely Canadian shows that draw us together around the water cooler such as Rick Mercer’s Monday Report, the CBC especially has been convincing Canadians that the web is just another platform for an integrated brand of multimedia content that also happens to include television. Selling the CBC to private interests might satisfy the right wing in this country, but the effect that would have on the production of worthwhile multi-platform content would be sad. Of course, private broadcasters have also played a role in adopting good, rich interactive content. Degrassi is the usual example, but CHUM has been particularly aggressive in using new technology to speak the language of its audience, putting its brand where the audience wants its brand to be. Arguing in favour of interactive content produced almost predominantly in-house at the public broadcaster is unlikely to win us many friends in the production sector, and there’s no doubt the private sector is where market-smarts, the greatest number of jobs and the growth in audience will come from. But, for the moment, the public broadcasters are an irreplaceable prop for the industry. There is room to innovate on CBC and TVO that doesn’t exist at the private broadcasters. The methodologies and processes can also be fine-tuned without distracting third-party commercial pressures. Taxpayers will demand prudence, but the CBC has a little more flexibility than there is in the private sector, and we hope that continues for many years to come as the entire industry has time to evolve creative, business and technological models.