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Monday Report and kids games build record traffic for CBC.ca site

News | 03/03/2004 5:00 am EST

CBC.ca is crediting the popular success of the new Rick Mercer vehicle Rick Mercer’s Monday Report, as well as the growing strength of its online children’s games, for leaping to the top of the pack as a web draw for Canadians. According to data from ComScore Media Metrix, the public broadcaster’s web site drew more than three million unique visitors in January, a huge number which represents 17.6% of the at-home media market. Company officials say internal numbers, which include the large number of CBC.ca users who access the site from somewhere other than home, show that CBC.ca drew nearly nine million unique visitors in January.

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