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Price overwhelming impetus for consumers to switch local carriers: Decima Research

News | 03/03/2004 5:00 am EST

Canadians are generally open to considering alternative local telephone service providers, so long as they don’t have to pay too much, according to a new survey by Decima Research Inc. Price is by far the most important factor among those who have already switched and among those who would consider switching, however very few would consider paying more for their local service simply to have access to more competitor choices in their area. Nearly half of Canadians agree that the government should play an active role to encourage competition in the residential local service market.

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