The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports.That fuzzy guy on a couch (he doesn’t have digital television) in Bell ExpressVu’s TV commercial seems to be scaring cablecos into finally introducing all-digital lineups. Both Mountain Cable and Source Cable and Wireless, which have already duplicated their analog signals in digital, mentioned the commercial in explaining why they decided to offer their customers the option of an all-digital offering. Larger cablecos such as Rogers and Cogeco are also moving in that direction after years of going nowhere in moving toward the duplication of analog TV signals in digital.  Just two years ago, the issue of digital migration or digital duplication stalemated an industry committee charged with coming to a consensus on the matter. Instead, the task force issued a report, The Distribution of Existing Analog Pay and Specialty Services on a Digital Basis, that reflected disagreement on how and when channels should be duplicated (CCR, March 14/01). The only agreement seemed to be that the conversion to digital would be neither smooth nor quick. But times have changed. With the CRTC issuing some guidelines for the transition to digital, and direct-to-home (DTH) satellite TV distributors actively promoting the fact that they are all-digital, many cable operators are now seriously looking at going all-digital. If they don’t, they risk losing customers. This is a case of competition having the desired effect. The DTH operators are pushing their cable competitors to go all-digital or risk customer churn. Consumers appear to be swayed in their TV choices by the lure of better quality pictures and sound. According to a 2003 Decima Research survey, 25% of digital TV respondents indicated that the prospect of better picture quality and improved sound led them to choose a digital TV service (CCR, Sept. 18/03). DTH competition appears to be the driver that is finally getting cablecos, which have been dragging their feet for years on going all-digital, to move with the times.