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Broadcast-related web sites may see more advertising dollars thanks to comScore

News | 03/17/2004 5:00 am EST

An ad-hoc coalition of public- and private-sector new media stakeholders has been successful in encouraging comScore Media Metrix Canada to significantly increase its monitoring of Canadian Internet users. The expansion in comScore’s activities could mean that interactive players are able to secure more advertising dollars for broadcast-related web sites, and better bend the ear of government policy-makers for greater public-sector financing.

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