The president of the struggling Saskatchewan New Media Developers Association (SNMDA) says joining a national effort to preserve Telefilm Canada funding for interactive content is just one part of an effort to help kickstart the province’s new media sector. The body was recently a signatory to a national letter to Canadian Heritage minister Hélène Chalifour Scherrer asking for funding to be increased for the Canada New Media Fund (see Newsmakers). The SNMDA’s signature on the letter could open doors to greater national involvement, says head Deborah Black.

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