The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports.VisionTV’s latest request for a larger wholesale rate should be a call to action to commissioners to quickly establish a set of criteria for rate increases that both protects the consumer and provides a measure of regulatory certainty for applicants. The latest VisionTV request comes a scant year after the broadcaster was granted a 2-cent wholesale rate increase. Three commissioners who disagreed with that increase pointed out in their dissents that when VisionTV was first licensed as a basic service, subscribers weren’t supposed to be on the hook for anything.   In its latest request, VisionTV wraps its application in the mantle of Canadian programming. The broadcaster’s managers know that other wholesale rate increases have been granted by the CRTC when channels have vowed to put the additional revenue toward domestic production. Increases were granted to CTV Newsnet and The Score earlier this year, for instance, with the CRTC stipulating that the new revenue must go toward new Canadian programming initiatives. Rogers Sportsnet was denied an increase because it did not propose to allocate the extra monies toward improving programming. But subscribers, to whom those wholesale rates are passed on, should not be expected to continuously foot the bill for more domestic TV programming, particularly when broadcasters are raking in large profits. If a channel is not financially viable or run in a fiscally responsible manner, should the TV viewer be called on to bail out the broadcaster by having to pay more for its channel? If the commission is prepared to grant rate increases that will be passed on to consumers when new money is earmarked for Canadian programming, it should say so, but a public process that puts consumers at the table should be had first. Everyone - viewers, broadcasters, producers and distributors - will win when the tests by which rate increases will be granted are clear, and the commission is held accountable for adhering to them.