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Dominion Institute builds on Global partnership with new SMS campaigns

News | 04/30/2004 4:00 am EDT

The Dominion Institute has expanded on its previous VoxPoll SMS initiative with CanWest Global Communications Inc. to launch two new politically-themed projects. The first is a new VoxPoll around the upcoming federal elections, and will see Global National viewers polled on their views about election issues. The second is a new initiative to encourage youth to become engaged with the electoral process by giving federal political parties SMS short codes to communicate with young voters.

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