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CANARIE-funded marketing tool proves success of broadband market research

News | 05/28/2004 4:00 am EDT

Delvinia Interactive Inc. head Adam Froman says the company’s new AskingMedia research tool has proven the utility of using broadband Internet tools to conduct market research. The company was recently the recipient of an Excellence Behind the Scenes award at the 2004 Professional Marketing Research Society conference in recognition of two experiments using the application for Nissan Canada and Expedia.ca, in partnership with Millward Brown Goldfarb.

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