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News | 06/01/2004 4:00 am EDT

Wi-Fi Alliance announces new branding efforts
The Wi-Fi Alliance has announced new enhancements to its Wi-Fi CERTIFIED branding programmed aimed at assisting consumers with their wireless local area network purchasing decisions and to help them confirm that their products are certified for interoperability. The two new elements are a colour-coded Wi-Fi CERTIFIED logo and the product Interoperability Certificate. The Wi-Fi Alliance will now require newly CERTIFIED products to place the Standard Indicator Icons on the front of the product packaging when the logo is used. The Interoperability Certificate is recommended for the inside of product packaging and provides detailed information regarding the capabilities and features that have passed the Alliance’s interoperability testing requirements.

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