Bollyvista.com, an infortainment web site for South Asian communities around the world, launched last month a cross-carrier mobile content store for downloadable media. In partnership with the mobile applications provider m-Qube, the Montreal-based web site makes it possible for its Canadian users to buy and download Bollywood movie images, music and ringtones either on their PCs or directly from their cell phones using the m-Qube ASP-hosted software platform. Digital content from Bollyvista.com now can be purchased with charges posted directly to the customer’s mobile phone bill, and with no credit card required.