The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports.Thinking about the implications of the new Epitome property Instant Star is a little like contemplating going back in time and killing your father before he met your mother. It’s easy to get swept up in the post-modernism of it all. Consider: a reality TV show about discovering young singers inspires a drama about a young singer being discovered. In the process of making that show, the actress who plays the young singer will be discovered, and even as her character struggles with being discovered, the actress - because she plays a character on TV who is discovered - will struggle with being discovered. It’s a closed loop, a self-fulfilling prophecy.   It should also be great television that uses interactive content to its best potential. The ability to gather fans of the show - and we’re confident there will be enough to provide the critical mass needed to turn its young lead into a star - around a community will help sell albums, create viewer feedback loops and hopefully further entrench some still-new technologies such as m-commerce and SMS in the mainstream. We’d say it’s bold, but it’s probably more clever than daring. Once you’ve heard the pitch, the question seems to be why anyone didn’t think of it sooner. The audience for the music will have an investment in the artist that will be unique to the industry - even to the popular Idol franchise. When fans see the drama that goes into the songwriting, at some level they’ll suspend their disbelief, be willing to accept that a fictional character is penning the tunes, and buy the tracks in droves - at least we hope so. It remains now for Telefilm Canada and the Bell Broadcast and New Media Fund to throw resources at this property in the amounts required to make it happen. The show will be airing on Noggin in the U.S., and this represents an opportunity to invade the States with our music, our TV, and our interactive content. Telefilm’s other programs are dragging their feet helping Canadian musicians in the digital age - we hope the interactive shop is more responsive.