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Advertisers worry that CRTC drama incentives will result in ad clutter

News | 07/05/2004 4:00 am EDT

The Association of Canadian Advertisers (ACA) is pressing for safeguards to ensure that a CRTC proposal to boost a broadcaster’s commercial minutes in exchange for airing original Canadian drama doesn’t result in too much advertising on the TV airwaves. "One of the largest concerns of our members – the advertisers – with the television medium these days is the detrimental levels of advertising clutter," Rob Reaume, the association’s VP of policy and research tells Canadian Communications Reports. "In English-speaking Canada that is largely due to an American problem, and that is to say that Americans have no limit on advertising."

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