The Canadian Association of Broadcasters (CAB) suggests that the CRTC explore the possibility of implementing non-simultaneous substitution (NSS) to cure the country’s TV drama woes. The suggestion was made in the CAB’s June 21 submission in response to the commission’s call for comments on its proposed advertising incentives for English-language Canadian TV drama. A NNS regime would untie Canadian broadcasters from the network schedules of the U.S. networks, and provide them with the flexibility to maximize both the use of the program rights that they have acquired and the scheduling of Canadian drama, reads the CAB submission.

Unlock all the Canadian telecom, broadcasting and digital media news you need.

Take a free trial or subscribe to The Wire Report now.