CHUM Ltd. is extending its community focus into cyberspace with a new virtual reality world that has already enjoyed good success in Europe. On June 28, the company’s interactive arm and Sulake Canada Inc. announced the introduction in this country of the Habbo Hotel. The venture will work on a revenue-sharing basis with CHUM Interactive sharing in money spent by users on their virtual domiciles in return for promoting the site to MuchMusic viewers.

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