Regulators must mature with a competitive marketplace: Langford
News | 08/17/2004 4:00 am EDT
On August 13, the CRTC announced that it would retain its winback rules and introduce additional winback regulations to govern the conduct of incumbent distributors with more than 6,000 TV subscribers in multiple dwelling units (Broadcasting Public Notice 2004-62). Winback rules prohibit targeted marketing by incumbent cablecos of customers who have cancelled their basic cable service. In order to give new entrants a chance to acquire these customers, incumbent cablecos must refrain for a period of 90 days from directly contacting customers who have notified them that they would cancel their service, or offering discounts that are not generally offered to those customers. But CRTC commissioner Stuart Langford believes times have changed and the winback rules aren’t necessary. Below is an edited version of his dissent.