VOD, PPV will be fastest growing sectors of TV market: PricewaterhouseCoopers
News | 08/17/2004 4:00 am EDT
Video-on-demand (VOD) and pay-per-view (PPV) will be the fastest growing categories in the TV market, each averaging double-digital annual increases in Canada, according to a new report by PricewaterhouseCoopers. Global Entertainment and Media Outlook: 2004-2008 also predicts that by 2008 they will account for 11% of TV spending. The report also sees good growth in premium subscription services.