The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports.CHUM Ltd.’s acquisition of Craig Media, which is likely to get CRTC approval, may provide a much-needed shakeup in the broadcasting world. Watch for the development to force other Canadian broadcasters to rethink their models of surviving on the U.S. programming they acquire, and focus more on creating original viable Canadian programming. Along with broadcasting U.S. blockbusters, CHUM has concentrated on creating original shows of its own, which it sells internationally. Will CHUM’s move into the marketplace cause rivals CTV Inc. and Global Network to consider a similar model on some level?   The Craig Media purchase will vault CHUM into a new status as a national broadcaster with a reach of about 85% of English Canada and the power to bid aggressively for lucrative U.S. programming. Rival Global Television Network is well aware of the threat (see article in this issue). If CHUM causes bidding for U.S. sitcoms to heat up, prices will rise, with the result that U.S. programming becomes less lucrative. Would this result in Canadian broadcasters re-evaluating their business models and considering the need to create homegrown programming capable of generating audiences, such as CTV Inc.’s Canadian Idol and Corner Gas? Global has been successful in generating audiences for homegrown shows in its Australian operations. It has attempted a similar route, not very successfully, with such shows as Train 48. Perhaps having CHUM, which prides itself on delivering local TV shows, as a competitor could lead to further experimentation and better results with local programming. One thing is unlikely to change. The Canadian broadcasting system will always rely to a certain extent on acquired U.S. programming. Hopefully, though, CHUM’s entry as another national alternative may cause the other two private national networks to at least explore new and innovative models.