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Interactive component key to new technology TV property for tweens

News | 09/08/2004 4:00 am EDT

Chalk Media is set to launch its new television series, Spy Academy, with a slick interactive component that should test the use of companion web sites to market to media-savvy tweeners. The show will launch on YTV on September 11 with the first of 13 episodes, at the same time as the interactive component which will be synchronized to the television broadcast. The show, say Chalk executives, is a natural extension of the marketing-focused TV properties the shop currently produces for adults.

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