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‘No need’, cost main factor holding TV subscribers back from going digital

News | 09/10/2004 4:00 am EDT

While there are a growing number of Canadian households that subscribe to a digital television service, a majority of households, or 60%, that have signed up for a television service still appear to be happy with analog cable service, according to results from the 2004 wave of Decima Research’s syndicated consumer research study on digital TV. When asked why they don’t subscribe to digital TV service, 48% of analog subscribers say that they either do not need the service or are not interested in it.

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