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News | 09/29/2004 4:00 am EDT

Cable association changes name, embraces telecommunications
The Canadian Cable Television Association (CCTA) has changed its name to the Canadian Cable Telecommunications Association to better reflect the digital offerings its members offer to consumers. The new name underlines the fact that in a digital/IP-based environment, consumers will access broadband networks to obtain a range of on-demand services that encompasses entertainment, information and communications. "Our name change more accurately reflects the direction of our industry," says CCTA president Michael Hennessy. "I think the industry has changed a whole lot because of high-speed and there are all kinds of new applications that draw on the Internet from games to videos to music services. The name ‘cable’ still really connotates television, and we’re moving into the telephone side of things so we’re moving into an environment where in the future we’ll be making more of our revenues from telecom as broadly defined than we will from television."

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