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Fourth Wall spinoff partners with Viacom to create TTC ad network

News | 10/06/2004 4:00 am EDT

Toronto-based Fourth Wall Media has scored a major coup in winning a contract to install a system-wide network of advertising screens in the Toronto Transit Commission’s (TTC) subway trains and stations. The company is currently considering bids from major broadcasters and equipment vendors to provide equipment and content for the network, and has formed a spin-off company to operate it, OneSTOP. Financing for the venture has been secured, and it only remains now to see which companies would be interested in paying to sponsor branded content on the network’s screens, and to provide the screens themselves.

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